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Maximising Your Brand’s Impact: YouTube’s Latest Advertising Formats for Big Screen Success
You will probably already be familiar with the Youtube library of advertising formats - the non-skippable 15-second...
IPA Bellwether report 2023 Q1 – light at the end of the tunnel?
Signs of hope from the latest IPA report after periods of pretty bleak outlooks. Whilst most of the UK PLC is...
The Power Of Audio Personalisation
In recent years, audio advertising has undergone significant innovation resulting in a wide range of addressable...
It’s 2023, so what’s in store for Media Land?
February 20, 2023Audience Buying Data Marketing OOH Paid Social Planning Print Programmatic Radio TV
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients...
Media budgets? Get more for less.
As we move into 2023, economic forecasts are painting a worrying picture of doom and gloom – and many of our clients...
Top 5 things to focus on when targeting 15-18 year olds
At Opticomm our education clients needs to really engage with this key age group but it's not easy - if you are...
Can the TV advertising market ‘chill’ with developments over at Netflix?
Opticomm’s Broadcast Director Nicky Legg takes a look at developments in the fast moving VOD market and how it...
Facebook conversion – the harder we work the luckier we are…
If you’ve been using Facebook over the past 18 months it's likely you’ve seen a significant change in results and...